Marketing tips

The full guide, with deal ideas by industry and a seasonal calendar, is on the marketing tips page. The short version:

1. Make it simple and clear. "50% off all pizzas today only" beats "Buy 2 get 1 half off on select items, exclusions apply".
2. Create urgency. Flash sales, weekend specials and limited quantities ("First 50 customers").
3. Use compelling numbers. Under $50, use % off; over $50, use $ off. Free items often outperform discounts.
4. Target segments. First-time visitor discounts, follower exclusives, birthday-month specials.
5. Use high-quality photos. Show the item customers will receive.
6. Keep a schedule. If you run happy hour every Tuesday, customers start planning around it. Use scheduled publishing for recurring promotions.