Analytics
What the dashboard measures and how to use it.
Track views, engagement and redemptions from your dashboard, and use them to improve your promotions.
Real-time analytics
| Metric | What it tells you |
|---|---|
| Views | How many people saw your deal |
| Engagement | Saves, shares and clicks |
| Redemptions | Actual customer conversions |
| Revenue impact | An estimate of the sales generated |
Customer insights
- Demographics of people viewing your deals
- Peak browsing times
- Popular offer types
- Geographic reach
Act on the numbers
- Many views, few redemptions: make the offer more compelling.
- Performing well: extend it, or create similar deals.
- Several locations: compare results across locations and replicate what works at your best performers.
Check your analytics daily during active promotions.